Is it ultra-processed?
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Is Bon Appetit! Chocolate Chip Brioche Rolls ultra-processed?

280g Brioche filled with chocolate drops Sold in the United Kingdom

Pack of Bon Appetit! Chocolate Chip Brioche Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • 2 additives
  • Nutri-Score D

Less processed brioches

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, chocolate chips 13% (Sugar, Cocoa Mass Cocoa Butter", Flavouring, Emulsifier, Lecithins), Water, Sugar, Egg, Flavourings, Palm Oil, Partially Inverted Sugar Syrup, Wheat Gluten, Yeast, Skimmed Milk Powder, Salt, Rapeseed Oil, Milk Protein, mono- and Diglycerides of Fatty Acids, Sodium Stearoyl-2-actylate, Deactivated Yeast

Additives: E322 Lecithins , E471 Mono- and diglycerides of fatty acids

As written on the pack

Wheat Flour, CHOCOLATE CHIPS (13%) (Sugar, Cocoa Mass Cocoa Butter", Flavouring, Emulsifier. Lecithins), Water, Sugar, Pasteurised Egg, Flavourings, Palm Oil, Partially Inverted Sugar Syrup, Wheat Gluten, Yeast, Skimmed Milk Powder, Salt, Rapeseed Oil, Milk Protein, Emulsifiers: Mono-and Diglycerides of Fatty Acids, Sodium Stearoyl-2-actylate, Deactivated Yeast.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 10 brioche filled with chocolate drops

From least to most processed, this one ranks 4th. 100% of the brioche filled with chocolate drops here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 10 brioche filled with chocolate drops, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600418803, last edited 1 October 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.