Is Vitamin Well AB Protein bar - cookies & cream ultra-processed?

55g Protein Energy Bars Sold in Sweden, Belgium and 2 more countries

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Milk proteins
E322 Lecithins
E422 Glycerol
E955 Sucralose
E965 Maltitol

16 ingredients
6 additives

Less processed protein Energy Bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Mjölkproteiner (ultra-processing marker), glycerol (ultra-processing marker), maltitol (ultra-processing marker), sukralos (ultra-processing marker), kollagenhydrolysat, polydextros, kakaosmör (processing marker), helmjölkspulver (processing marker), vatten, sojaprotein, solrosolja (processing marker), kakaomassa tapiokastärkelse, lecitin (ultra-processing marker), jon AINESOSAT (maitoproteiinit kosteudensäilyttäjä, alucorali makan)

Additives: E1200 Polydextrose , E322 Lecithins , E322i Lecithin , E422 Glycerol , E955 Sucralose , E965 Maltitol

As written on the pack

Mjölkproteiner, fuktighetsbevarande medel (glycerol), sötningsmedel (maltitol, sukralos), kollagenhydrolysat, polydextros, kakaosmör, helmjölkspulver, vatten, sojaprotein, solrosolja, kakaomassa tapiokastärkelse, emulgeringsmedel (lecitin). Kan innehålla spår av spannmål som innehåller gluten, jon AINESOSAT: maitoproteiinit kosteudensäilyttäjä (alucorali makan...

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 69 protein Energy Bars

From least to most processed, this one ranks 35th. 94% of the protein Energy Bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 69 protein Energy Bars, least processed first

About this information

Data from this product on Open Food Facts (barcode 7340001800203, last edited 29 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.