Is Toufayan keto pita ultra-processed?

Pitas Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Gluten
Vegetable fiber
E412 Guar gum
E471 Mono- and diglycerides of fatty acids

34 ingredients
5 additives
Nutri-Score C

Less processed pitas

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

keto base (resistant wheat starch, wheat gluten (ultra-processing marker), wheat protein isolate, oat fiber (ultra-processing marker), soy oil (processing marker), inulin (ultra-processing marker), calcium sulfate, guar gum (ultra-processing marker), salt (processing marker), fumaric acid, monoglycerides, enzymes, ascorbic acid), water, vital wheat gluten (ultra-processing marker), oat fiber (ultra-processing marker), extra virgin olive oil (processing marker), bakers yeast, enzymes, ascorbic acid, wheat flour, salt (processing marker), mono- and DIGLYCERIDES (ultra-processing marker), yeast, dough conditioner (enriched wheat flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid)), sesame seeds

Additives: E297 Fumaric acid , E300 Ascorbic acid , E412 Guar gum , E471 Mono- and diglycerides of fatty acids , E516 Calcium sulphate

As written on the pack

KETO BASE (RESISTANT WHEAT STARCH, WHEAT GLUTEN, WHEAT PROTEIN ISOLATE, OAT FIBER, SOY OIL, INULIN, CALCIUM SULFATE, GUAR GUM, SALT, FUMARIC ACID, MONOGLYCERIDES, ENZYMES, ASCORBIC ACID), WATER, VITAL WHEAT GLUTEN, OAT FIBER, ORGANIC EXTRA VIRGIN OLIVE OIL, BAKERS YEAST, ENZYMES, ASCORBIC ACID, CULTURED WHEAT FLOUR, SALT, MONO - AND DIGLYCERIDES, DRY YEAST, DOUGH CONDITIONER (ENRICHED WHEAT FLOUR [WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID]), SESAME SEEDS

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 43 pitas

From least to most processed, this one ranks 37th. 37% of the pitas here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 43 pitas, least processed first

About this information

Data from this product on Open Food Facts (barcode 0073124013164, last edited 26 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.