Is Toast'em Pop-Ups Brown Sugar Cinnamon ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 36 ingredients
- 8 additives
- Nutri-Score E
Less processed biscuits
Ingredients
Ultra-processing Processing
Enriched wheat flour (wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin b1), riboflavin, folic acid), corn syrup (ultra-processing marker), sugar (processing marker), high fructose corn syrup (ultra-processing marker), palm oil, brown sugar (processing marker), whey permeate (ultra-processing marker), modified corn starch (ultra-processing marker), precooked yellow corn meal, salt (processing marker), cinnamon, leavening (sodium aluminium phosphate, baking soda), color added (ultra-processing marker), citric acid, potassium sorbate (processing marker) (a preservative (processing marker)), gelatin (ultra-processing marker), soy lecithin (ultra-processing marker), soy protein (ultra-processing marker), vitamin a palmitate, reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin, thiamin mononitrate (vitamin b1)
Additives: E202 Potassium sorbate , E322 Lecithins , E322i Lecithin , E330 Citric acid , E428 Gelatine , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E541 Sodium aluminium phosphate
As written on the pack
Enriched wheat flour [wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid], corn syrup, sugar, high fructose corn syrup, palm oil, brown sugar, whey permeate, modified corn starch, precooked yellow corn meal, salt, cinnamon, leavening (sodium aluminium phosphate, baking soda), color added, citric acid, potassium sorbate (a preservative), gelatin, soy lecithin, modified soy protein, vitamin a palmitate, reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1).
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- High fructose corn syrup High-fructose corn syrup is made from corn starch: enzymes break it down to glucose and convert part of that into fructose, giving a syrup about as sweet as table sugar.
- Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
- Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
- Soy protein Soy protein is extracted from soybeans and used to add protein or a meat-like texture.
6 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
- Preservative Preservatives slow spoilage by microbes.
- Salt Salt, added for taste and preservation.
- Starch Starch extracted from cereals or potatoes, used to thicken.
- Sugar Sugar refined from sugar cane or beet.
- Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Among 12 toaster pastries
From least to most processed, this one ranks 3rd. 100% of the toaster pastries here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0030700159203, last edited 13 November 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.