Is it ultra-processed?
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Toaster pastries, from least to most processed

We track 12 toaster pastries, 100% of them ultra-processed. The least processed is Frosted Berry Strawberry Flavored Toaster Pastries.

What makes toaster pastries ultra-processed

The signs of ultra-processing found most often, and the share of toaster pastries that contain each:

Ultra-processed food (12)

  1. 1 Frosted Berry Strawberry Flavored Toaster Pastries Nature's Path Organic · 312 g 4
  2. 2 Pop-Tarts Frosted Brown Sugar Cinnamon Pop-Tarts · 96g 4
  3. 3 Brown Sugar Cinnamon Toast'em Pop-Ups 4
  4. 4 Apple Jacks Pop Tarts 4
  5. 5 Crunchy Poppers Frosted Strawberry Crunch Pop-Tarts · 5 oz 4
  6. 6 Frosted Cherry Pop-Tarts Pop-Tarts · 20.3 oz 4
  7. 7 pop tarts Kellogg's · 384g 4
  8. 8 Frosted Strawberry Pop-Tarts Pop-Tarts · 13.5oz 4
  9. 9 Frosted Strawberry Pop-Tarts 4
  10. 10 Pop tarts hot fudge sundae 4 x 2 Stück Kellogg's · 384g 4
  11. 11 PopTarts Frosted Cherry Pop-Tarts · 3.3oz 4
  12. 12 Frosted cherry Kellanova 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.