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Is Pop-Tarts Crunchy Poppers Frosted Strawberry Crunch ultra-processed?

5 oz Toaster pastries Sold in the United States

Pack of Pop-Tarts Crunchy Poppers Frosted Strawberry Crunch

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 10 additives
  • Nutri-Score E

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

flour, niacin, reduced iron, vitamin B1, vitamins, vitamin B2, folic acid, sugar, corn syrup, high fructose corn syrup, dextrose, palm oil, modified corn starch, wheat starch, salt, leavening, citric acid, gelatin, sodium citrate, pectin, yellow 5, yellow 6, red 40, blue 1, natural and artificial flavor, soy lecithin

Additives: E102 Tartrazine , E110 Sunset yellow FCF , E129 Allura red , E133 Brilliant blue FCF , E322 Lecithins , E322i Lecithin , E330 Citric acid , E331 Sodium citrates , E428 Gelatine , E440 Pectins

As written on the pack

Enriched flour, niacin, reduced iron, vitamin B1, vitamin B2, folic acid, sugar, corn syrup, high fructose corn syrup, dextrose, palm oil, modified corn starch, wheat starch, salt, leavening, citric acid, gelatin, sodium citrate, pectin, yellow 5, yellow 6, red 40, blue 1, natural and artificial flavor, soy lecithin

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E102 Tartrazine Tartrazine is a synthetic yellow azo dye (FD&C Yellow No. 5 in the US).
  • E110 Sunset yellow FCF Sunset yellow FCF is a synthetic orange azo dye (FD&C Yellow No. 6 in the US).
  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
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  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • High fructose corn syrup High-fructose corn syrup is made from corn starch: enzymes break it down to glucose and convert part of that into fructose, giving a syrup about as sweet as table sugar.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 12 toaster pastries

From least to most processed, this one ranks 5th. 100% of the toaster pastries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 12 toaster pastries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0038000295577, last edited 20 March 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.