Is it ultra-processed?
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Is Think! High Protein Bar ultra-processed?

21 oz Protein bars Sold in the United States

Pack of Think! High Protein Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 6 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

protein blend (soy protein isolate, whey protein isolate, calcium caseinate), coating (maltitol, cocoa butter, milk fat, sodium caseinate, soy lecithin, natural flavors, tocopherols), maltitol, glycerin, soy crisps (soy protein isolate, tapioca starch), almonds, canola oil, water, natural flavors, soy lecithin, sea salt, citric acid, ascorbic acid

Additives: E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin , E330 Citric acid , E422 Glycerol , E965 Maltitol

As written on the pack

protein blend (soy protein isolate, whey protein isolate, calcium caseinate), coating (maltitol, cocoa butter, milk fat, sodium caseinate, soy lecithin, natural flavors, tocopherols), maltitol, glycerin, soy crisps (soy protein isolate, tapioca starch), almonds, canola oil, water, natural flavors, soy lecithin, sea salt, citric acid, ascorbic acid,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 200th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0753656712024, last edited 9 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.