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Is Surreal Honey Flavoured Soya Protein Hoops with Sweeteners ultra-processed?

240g Cereal brans Sold in the United Kingdom

Pack of Surreal Honey Flavoured Soya Protein Hoops with Sweeteners

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 11 ingredients
  • 4 additives
  • Nutri-Score A

Less processed cereal brans

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Soya Protein, Tapioca Starch, Sunflower Oil, Erythritol, Steviol Glycosides, Pea Protein, Inulin, Calcium Carbonate, Natural Flavourings, Soya Lecithin, Natural Honey Flavouring 0.5%

Additives: E322 Lecithins , E322i Lecithin , E960 Steviol glycosides , E968 Erythritol

As written on the pack

Soya Protein, Tapioca Starch, Sunflower Oil, Sweeteners: Erythritol, Steviol Glycosides; Pea Protein Concentrate, Inulin, Calcium Carbonate, Natural Flavourings, Emulsifiers: Soya Lecithin, Natural Honey Flavouring (0.5%).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
  • E968 Erythritol Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 17 cereal brans

From least to most processed, this one ranks 17th. 12% of the cereal brans here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 17 cereal brans, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5065012058437, last edited 12 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.