Is it ultra-processed?
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Is Strawberry croissant ultra-processed?

50 g Sold in the United Kingdom

Pack of Strawberry croissant

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 42 ingredients
  • 9 additives
  • Nutri-Score C

Ingredients

Ultra-processing Processing signs are highlighted

Wheat flour, strawberry jam filling 27% (strawberry 10.8%, sugar, gelling agent (pectin), acidifier (citric acid), preservative (potassium sorbate), flavourings), margarine vegetable fats (palm oil), vegetable oils (sunflower oil, cottonseed oil in varying proportions), water, salt, emulsifier (mono- and diglycerides of fatty acids), acidifier (citric acid), flavourings, preservative (potassium sorbate), glucose-fructose syrup, sugar, emulsifiers (mono- and diglycerides of fatty acids, soya lecithin), egg yolk, yeast, humectants (glycerine, sorbitol), whole milk powder, whey protein, salt, flavourings, preservative (calcium propionate), Keep in a cool and dry place

Additives: E202 Potassium sorbate , E282 Calcium propionate , E322 Lecithins , E322i Lecithin , E330 Citric acid , E420 Sorbitol , E422 Glycerol , E440 Pectins , E471 Mono- and diglycerides of fatty acids

As written on the pack

Wheat flour, strawberry jam filling 27% (strawberry pulp 40%, sugar, gelling agent (pectin), acidifier (citric acid), preservative (potassium sorbate), flavourings), margarine vegetable fats (palm oil), vegetable oils (sunflower oil, cottonseed oil in varying proportions), water, salt, emulsifier (mono - and diglycerides of fatty acids), acidifier (citric acid), flavourings, preservative (potassium sorbate)], glucose-fructose syrup, sugar, emulsifiers (mono - and diglycerides of fatty acids, soya lecithin), egg yolk, yeast, humectants (glycerine, sorbitol), whole milk powder, whey protein powder, salt, flavourings, preservative (calcium propionate). It may contain traces of nuts. Keep in a cool and dry place.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 5301000230172, last edited 6 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.