Is it ultra-processed?
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Is Specially Selected Sliced Brioche Hot Dog Rolls ultra-processed?

6 x 45g Special breads Sold in the United Kingdom, Ireland and Switzerland

Pack of Specially Selected Sliced Brioche Hot Dog Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 17 ingredients
  • 2 additives
  • Nutri-Score D

Less processed special breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, EGG 12%, Sugar, Water, Rapeseed Oil, Invert Sugar Syrup, Wheat Gluten, Yeast, concentrated butter, skimmed milk powder 1.5%, Salt, Flavouring, mono- and Diglycerides of Fatty Acids, Milk Protein, Malted Rye Flour, Deactivated Yeast, Carotenes

Additives: E160a Carotene , E471 Mono- and diglycerides of fatty acids

As written on the pack

Wheat Flour, PASTEURISED EGG (12%), Sugar, Water, Rapeseed Oil, Invert Sugar Syrup, Wheat Gluten, Yeast, CONCENTRATED BUTTER (MILK) (1.5%), SKIMMED MILK POWDER (1.5%), Salt, Flavouring, Emulsifier: Mono-and Diglycerides of Fatty Acids; Milk Protein, Malted Rye Flour, Deactivated Yeast, Colour: Carotenes. ALLERGY ADVICE: For allergens, see ingredients in bold. May also contain sesame. DIETARY ADVICE: Suitable for a vegetarian diet. No artificial flavourings or preservatives. If you are not entirely satisfied with this product please return it to the store where it was purchased and we will be pleased to replace or refund it. This does not affect your statutory rights.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 364 special breads

From least to most processed, this one ranks 303rd. 76% of the special breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 364 special breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600042022, last edited 28 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.