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Is Signature Select Bran flakes Whole Grain Wheat Cereal ultra-processed?

Breakfast cereals Sold in the United States

Pack of Signature Select Bran flakes Whole Grain Wheat Cereal

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 31 ingredients
  • No additives
  • Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, wheat bran, sugar, brown sugar syrup, contains 2% and less of each of the following (salt), vitamin c (ascorbic acid), barley malt extract, iron (ferric orthophosphate), vitamin e (acetate), pantothenic acid, niacinamide, zinc (zinc oxide), vitamin b1 (thiamine mononitrate), vitamin a (palmitate), vitamin b6 (pyridoxine hydrochloride), vitamins, vitamin b2, riboflavin, folic acid, vitamin b12, cyanocobalamin, vitamin d (cholecalciferol)

As written on the pack

Whole grain wheat, wheat bran, sugar, brown sugar syrup. contains 2% or less of each of the following: salt, vitamin c (ascorbic acid), barley malt extract, iron (ferric orthophosphate), vitamin e (acetate), pantothenic acid, niacinamide, zinc (zinc oxide), vitamin b1 (thiamine mononitrate), vitamin a (palmitate), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b12 (cyanocobalamin), vitamin d (cholecalciferol).

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 656th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0021130280360, last edited 12 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.