Is Sainsbury's Taste the difference super seed loaf ultra-processed?

Wholemeal breads Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Gluten

19 ingredients
1 additive

Less processed wholemeal breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified wheat Flour (Wheat Flour, Calcium Carbonatten, Niacin, Thiamin), Water, Millet Seeds 4%, Sunflower Seeds 4%, Wheat Gluten (ultra-processing marker), Yeast, Malted Rye Flakes, Wheat Flakes, Poppy Seed 1.5%, Brown Linseed, 1.5 Salt, Flaked Pearl Barley Malted Barley Flour, Palm Stearn, Flour Treatment Agent (Ascorbic Acid)

Additives: E300 Ascorbic acid

As written on the pack

Fortified wheat Flour (Wheat Flour, Calcium Carbonatten, Niacin, Thiamin), Water, Millet Seeds (4%), Sunflower Seeds (4%), Wheat Gluten. Yeast, Malted Rye Flakes, Wheat Flakes, Poppy Seed (1.5%), Brown Linseed (1.5 Salt, Flaked Pearl Barley Malted Barley Flour, Palm Stearn, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

How the NOVA groups work

Among 102 wholemeal breads

From least to most processed, this one ranks 31st. 85% of the wholemeal breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 102 wholemeal breads, least processed first

About this information

Data from this product on Open Food Facts (barcode 01145977, last edited 19 June 2024), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.