Is Sainsbury's taste the difference Multiseed Bread ultra-processed?

400g White breads Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Gluten

27 ingredients
1 additive
Nutri-Score C

Less processed white breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified British Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Sunflower Seeds 7%, Brown Linseed 4%, Wheat Gluten (ultra-processing marker), Oats, Rye Flour, Pumpkin Seed 2%, Yeast, Wheat Flour (Wheat Flour, Malted Wheat Flour, Water, Starter Culture), Wheat Bran, Salt (processing marker), Sugar (processing marker), Caramelised Sugar (processing marker), Poppy Seed 0.5%, Quinoa 0.5%, Flour Treatment Agent (Ascorbic Acid)

Additives: E300 Ascorbic acid

As written on the pack

Fortified British Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water. Sunflower Seeds (7%), Brown Linseed (4.0%), Wheat Gluten, Oats, Rye Flour, Pumpkin Seed (2.0%), Yeast. Fermented Wheat Flour (Wheat Flour, Malted Wheat Flour, Water, Starter Culture), Wheat Bran, Salt, Sugar, Caramelised Sugar, Poppy Seed (0.5%), Quinoa (0.5%). Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 367 white breads

From least to most processed, this one ranks 76th. 86% of the white breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 367 white breads, least processed first

About this information

Data from this product on Open Food Facts (barcode 01136470, last edited 5 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.