Is Sainsbury's salt and vinegar flavour rice and corn cakes ultra-processed?

Puffed rice cakes Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

7 ingredients
No additives
Nutri-Score D

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Brown Rice 38%, Corn 38%, Rice Flour, Flavouring (ultra-processing marker), Potato Starch (processing marker), High Oleic Sunflower Oil (processing marker), Salt (processing marker)

As written on the pack

Wholegrain Brown Rice (38%), Corn (38%) Rice Flour, Flavouring, Potato Starch, High Oleic Sunflower Oil, Salt. Allergy advice: Not suitable for customers with an allergy to soya due to manufacturing methods.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 142 puffed rice cakes

From least to most processed, this one ranks 56th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 142 puffed rice cakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 00244787, last edited 28 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.