Is Asda Cocoa Rice Cakes ultra-processed?

Puffed rice cakes Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

8 ingredients
No additives
Nutri-Score C

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

powder 11% (sugar (processing marker), cocoa mass, brown rice 75%, sugar (processing marker), chocolate cocoa powder), flavourings (ultra-processing marker), nutrition we suggest this product provides 16 servings typical values energy kj energy kcal carbohydrate of which sugars fat

As written on the pack

powder (11%) [sugar, cocoa mass, brown rice (75%), sugar, chocolate cocoa powder], flavourings. may contain milk and soya. nutrition we suggest this product provides 16 servings typical values energy kj energy kcal carbohydrate of which sugars fat 5.5g

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 142 puffed rice cakes

From least to most processed, this one ranks 58th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 142 puffed rice cakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 5057172578955, last edited 27 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.