Is Sainsbury's Brioche sesame seed buns ultra-processed?

Bread rolls Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Gluten

20 ingredients
No additives
Nutri-Score C

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Free Range Egg 12%, Water, Butter (processing marker) (Cows' Milk), Sugar (processing marker), Sesame Seeds 2.5%, Rapeseed Oil, Sesame Seeds 1.5%, Yeast, Salt (processing marker), Wheat Flour, Wheat Flour, Wheat Gluten (ultra-processing marker), Acid

As written on the pack

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Pasteurised Free Range Egg (12%), Water, Butter (Cows' Milk) (6%), Sugar, Sesame Seeds (2.5%), Rapeseed Oil, Sesame Seeds (1.5%), Yeast, Salt, Wheat Flour, Fermented Wheat Flour, Wheat Gluten, Acid

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Butter Butter, the fat churned from cream.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 15th. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

Data from this product on Open Food Facts (barcode 00495516, last edited 28 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.