Is it ultra-processed?
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Is Rowan Hill Bakery 4 Buttermilk Pancakes ultra-processed?

4 x 60g White breads Sold in the United Kingdom

Pack of Rowan Hill Bakery 4 Buttermilk Pancakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • 4 additives
  • Nutri-Score B

Less processed white breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Wheat Flour (Wheat flour, Calcium Carbonate, Iron, Niacin, Thiamin), Egg, Wheat Protein, Banana 8.5%, Rapeseed oil, Glycerol, Buttermilk 4%, Wheat Flour, Egg White Powder, Diphosphate, Sodium Carbonates, Calcium Chloride, Potassium Sorbate, Wheat Gluten, Flavourings

Additives: E202 Potassium sorbate , E422 Glycerol , E450 Diphosphates , E500 Sodium carbonates

As written on the pack

Water, Wheat Flour (Wheat flour, Calcium Carbonate, Iron, Niacin, Thiamin), Pasteurised Egg, Wheat Protein, Banana Puree 8.5%, Rapeseed oil, Humectant: Glycerol; Buttermilk Powder 4% (Milk), Fermented Wheat Flour, Egg White Powder, Raising Agents: Diphosphate, Sodium Carbonates, Calcium Chloride, Preservative: Potassium Sorbate, Wheat Gluten, Flavourings.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 367 white breads

From least to most processed, this one ranks 224th. 86% of the white breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 367 white breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489902317, last edited 14 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.