Is it ultra-processed?
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Is Robert Irvine's FitCrunch Protein Bar ultra-processed?

Protein bars Sold in the United States

Pack of Robert Irvine's FitCrunch Protein Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 37 ingredients
  • 7 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Peanut Butter (peanuts, salt), Milk Protein Isolate, Chocolate Flavored Confectionary Coating (palm kernel oil, sugar, whey protein isolate, whey protein, maltitol, alkalized cocoa powder, sunflower lecithin, sucralose, natural flavors), Wheat Wafers (pastry, soybean oil, sodium bicarbonate), Palm Oil, Whey Protein Crisps (whey protein, tapioca starch), Peanut Flavored Confectionery Coating (palm kernel oil, maltitol, peanut flour, whey protein isolate, whey protein, salt, soy lecithin, sucralose), Peanut Oil, Soy Lecithin, Salt, Steviol Glycosides (stevia extract), ©20 Pitts 10% Com For Ma Lea 211 Tal

Additives: E322 Lecithins , E322i Lecithin , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E955 Sucralose , E960 Steviol glycosides , E965 Maltitol

As written on the pack

Peanut Butter (peanuts, salt), Milk Protein Isolate, Chocolate Flavored Confectionary Coating (palm kernel oil, sugar, whey protein isolate, whey protein concentrate, maltitol, alkalized cocoa powder, sunflower lecithin, sucralose, natural flavors), Wheat Wafers (pastry flour, soybean oil, sodium bicarbonate), Palm Oil, Whey Protein Crisps (whey protein concentrate, tapioca starch), Peanut Flavored Confectionery Coating (palm kernel oil, maltitol, peanut flour, whey protein isolate, whey protein concentrate, salt, soy lecithin, sucralose), Peanut Oil, Soy Lecithin, Salt, Steviol Glycosides (stevia extract). ©20 Pitts 10% Com For Ma Lea 211 Tal

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 250th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0817719022212, last edited 26 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.