Is Promise Gluten Free Multi Grain Loaf ultra-processed?

480g Multigrain sliced breads Sold in the United Kingdom and Ireland

Pack of Promise Gluten Free Multi Grain Loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 44 ingredients
  • 9 additives
  • Nutri-Score A

Less processed multigrain sliced breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

water, rice flour, tapioca starch (processing marker), humectant (ultra-processing marker) (glycerine (ultra-processing marker)), seeds 7% (sunflower seed, golden millet seed, brown linseed, poppy seed, quinoa), maize starch (processing marker), yeast, sugar cane fibre (ultra-processing marker), potato starch (processing marker), rapeseed oil, psyllium husk (ultra-processing marker), egg white powder, thickeners (ultra-processing marker) (hydroxypropyl methyl cellulose (ultra-processing marker)), sodium carboxymethyl cellulose, methyl cellulose (ultra-processing marker), xanthan gum (ultra-processing marker), spirit vinegar, prune, black treacle (processing marker), sugar beet fibre (ultra-processing marker), iodised salt (processing marker) (salt, potassium iodate), pea protein, preservatives (processing marker) (sodium propionate), sorbic acid, sugar (processing marker), rice starch (processing marker), concentrated grape juice, maize flour, rice bran, acidity regulator (sodium carbonate), folic acid, thiamin, natural flavouring (ultra-processing marker)

Additives: E200 Sorbic acid , E281 Sodium propionate , E415 Xanthan gum , E422 Glycerol , E461 Methyl cellulose , E464 Hydroxypropyl methyl cellulose , E466 Sodium carboxy methyl cellulose , E500 Sodium carbonates , E500i Sodium carbonate

Also detected, but not matched to one ingredient: E466 Sodium carboxy methyl cellulose.

As written on the pack

water, rice flour, tapioca starch, humectant: glycerine, seeds (7%) (sunflower seed, golden millet seed, brown linseed, poppy seed, quinoa), maize starch, yeast, sugar cane fibre, potato starch, rapeseed oil, psyllium husk powder, egg white powder, thickeners: hydroxypropyl methyl cellulose, sodium carboxymethyl cellulose, methyl cellulose, xanthan gum, spirit vinegar, prune purée, black treacle, sugar beet fibre, iodised salt (salt, potassium iodate), pea protein, preservatives: sodium propionate, sorbic acid, sugar, rice starch, concentrated grape juice, wholegrain maize flour, rice bran, acidity regulator: sodium carbonate, folic acid, thiamin, natural flavouring

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E461 Methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E466 Sodium carboxy methyl cellulose Carboxymethyl cellulose is a thickener made by chemically modifying cellulose from wood or cotton.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 59 multigrain sliced breads

From least to most processed, this one ranks 59th. 80% of the multigrain sliced breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 59 multigrain sliced breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391526414385, last edited 18 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.