Is it ultra-processed?
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Is Paul Hollywood Rustic Rolls ultra-processed?

Breads Sold in the United Kingdom and France

Pack of Paul Hollywood Rustic Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 11 ingredients
  • No additives
  • Nutri-Score C

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Water, Rye Flour, Yeast, Salt, Wheat Gluten, Flour TreatmentAgent (Ascorbic Acid), My rolls are packaged in a protective atmosphere With dever packaging to retain treshness without having to add preservatives, including cereals containing gluten, see ingrdentsin

As written on the pack

Wheat Flour, Water, Rye Flour, Yeast, Salt, Wheat Gluten, Flour TreatmentAgent (Ascorbic Acid). My rolls are packaged in a protective atmosphere With dever packaging to retain treshness without having to add preservatives. Allergy Advice: For allergens, including cereals containing gluten, see ingrdentsin May contain traces of nuts, mustard, sesame seeds and lupin Suitable for vegetarians.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 2,388 breads

From least to most processed, this one ranks 726th. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,388 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5027952012863, last edited 3 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.