Is Nature's Path Heritage Crunch Cereal ultra-processed?

14 oz Breakfast cereals Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Vegetable fiber

27 ingredients
1 additive
Nutri-Score C

Less processed breakfast cereals

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Kamut khorasan wheat flour, rolled oats, wheat bran, cane sugar (processing marker), whole wheat meal, whole oat flour, soy oil (processing marker), spelt (wheat), flakes, spelt (wheat), flour, barley flour, millet, rolled kamut khorasan wheat, inulin (ultra-processing marker), barley malt extract, sea salt (processing marker), quinoa, honey (processing marker), rice starch (processing marker), molasses (processing marker), cinnamon, natural vanilla flavor (ultra-processing marker), tocopherols (vitamin e)

Additives: E306 Tocopherol-rich extract

As written on the pack

Kamut khorasan wheat flour*, rolled oats*, wheat bran*, cane sugar*, whole wheat meal*, whole oat flour*, soy oil*, spelt (wheat) flakes*, spelt (wheat) flour*, barley flour*, whole millet*, rolled kamut khorasan wheat*, inulin*, barley malt extract*, sea salt, quinoa*, honey*, rice starch*, molasses*, cinnamon*, natural vanilla flavor, tocopherols (vitamin e).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Honey Honey, used as a sweetener.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1364th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0058449771753, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.