Is it ultra-processed?
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Is Mr Kipling Jam Tarts ultra-processed?

6 Pastries Sold in the United Kingdom and the United States

Pack of Mr Kipling Jam Tarts

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 85 ingredients
  • 8 additives
  • Nutri-Score D

Less processed pastries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Blackcurrant, Apple Flavoured Jam Tarts, Blackcurrant, Apple Jam 50%, Glucose-Fructose Syrup, Blackcurrant, Apple Purée, Acid (Citric Acid), Colour (Anthocyanins), Acidity Regulator (Sodium Citrates), Gelling Agent (Pectin), Preservatives (Potassium Sorbate, Sodium Metabisulphite), Flavouring, Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Salt, Preservative (Potassium Sorbate)), Raspberry Flavoured Jam Tarts, Raspberry Jam 50% (Glucose-Fructose Syrup, Raspberry Purée, Preservative (Potassium Sorbate), Gelling Agent (Pectin), Acid (Citric Acid), Flavouring, Acidity Regulator (Sodium Citrates), Colour (Anthocyanins)), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm Vegetable Oils, Rapeseed Vegetable Oils), Sugar, Glucose Syrup, Salt, Preservative (Potassium Sorbate), Apricot Flavoured Jam Tarts, Apricot Jam 50% (Glucose-Fructose Syrup, Apricot Purée, Acid (Citric Acid), Gelling Agent (Pectin), Acidity Regulator (Sodium Citrates), Preservative (Potassium Sorbate), Colour (Annatto Norbixin), Flavouring), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm Vegetable Oils, Rapeseed Vegetable Oils), Sugar, Glucose Syrup, Salt, Preservative (Potassium Sorbate)

Additives: E160b Annatto , E160bii Annatto norbixin , E163 Anthocyanins , E202 Potassium sorbate , E223 Sodium metabisulphite , E330 Citric acid , E331 Sodium citrates , E440 Pectins

As written on the pack

Blackcurrant & Apple Flavoured Jam Tarts (Blackcurrant & Apple Flavoured Jam 50% (Glucose-Fructose Syrup, Blackcurrant Purée, Apple Purée, Acid (Citric Acid), Colour (Anthocyanins), Acidity Regulator (Sodium Citrates), Gelling Agent (Pectin), Preservatives (Potassium Sorbate, Sodium Metabisulphite (Sulphites)), Flavouring), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Salt, Preservative (Potassium Sorbate)), Raspberry Flavoured Jam Tarts (Raspberry Flavoured Jam 50% (Glucose-Fructose Syrup, Raspberry Purée, Preservative (Potassium Sorbate), Gelling Agent (Pectin), Acid (Citric Acid), Flavouring, Acidity Regulator (Sodium Citrates), Colour (Anthocyanins)), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Rapeseed), Sugar, Glucose Syrup, Salt, Preservative (Potassium Sorbate)), Apricot Flavoured Jam Tarts (Apricot Flavoured Jam 50% (Glucose-Fructose Syrup, Apricot Purée, Acid (Citric Acid), Gelling Agent (Pectin), Acidity Regulator (Sodium Citrates), Preservative (Potassium Sorbate), Colour (Annatto Norbixin), Flavouring), Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Rapeseed), Sugar, Glucose Syrup, Salt, Preservative (Potassium Sorbate)).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 205 pastries

From least to most processed, this one ranks 166th. 87% of the pastries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 205 pastries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000221002253, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.