Is Morrisons Cranberry and Pumpkin Loaf ultra-processed?

Breads Sold in the United Kingdom

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar

16 ingredients
1 additive
Nutri-Score C

Less processed breads

Crafted Signature Sourdough Bread Marks & Spencer 7 ingredients · no additives NOVA group 1
Slow Fermented White Sourdough Toastie Loaf Co-op Irresistible 9 ingredients · no additives NOVA group 1
Rye sourdough flatbread - M&S Food Marks & Spencer 7 ingredients · no additives NOVA group 1
Spelt Sourdough Bread Waitrose 8 ingredients · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat flour, Water, Pumpkin seed, Sugar (processing marker), Cranberry, Wholenieal wheat flour, Salt (processing marker), Yeast, Malted barley flour, Rapeseed oil, Citric acid, including cereals containing gluten, May contain other allergens, Prepared in n open kitchen so we cannot guarantee altability for people with allergies, Per (1194kJ)

Additives: E330 Citric acid

As written on the pack

Wheat flour, Water, Pumpkin seed, Sugar, Cranberry, Wholenieal wheat flour, Salt, Yeast, Malted barley flour, Rapeseed oil, Citric acid. ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. May contain other allergens. Prepared in n open kitchen so we cannot guarantee altability for people with allergies. Per 100g: 1194kJ/

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 2,388 breads

From least to most processed, this one ranks 570th. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,388 breads, least processed first

About this information

Data from this product on Open Food Facts (barcode 0282389002008, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.