Is it ultra-processed?
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Is Maxim Protein Bar ultra-processed?

50 g Protein bars Sold in Sweden, Finland and France

Pack of Maxim Protein Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 51 ingredients
  • 3 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Proteinblandning (mjölk, mælkeprotein, sojaprotein, hydrolyserat vetegluten), kola, karamellsmakande lag 20%, fyllnadsmedel (polydextros), sojaolja, skummjölkspulver, sötningsmedel (xylitol, sukralos), emulgeringsmedel (sojalecitin), salt, arom (a), er, mjölkchoklad med sötningsmedel 18% (sötningsmedel (maltitol), kakaosmör, helmjölkspulver, kakaomassa, emulgeringsmedel (sojalecitin), arom (a), er), gelatinhydrolysat, fuktighetsbevarande medel (glycerol), sojakrisp 4% (sojaprotein, tapiokastärkelse, salt), kakaosmör, sojaolja, fettreducerad kakao, havssalt, arom (a), er, salt, sötningsmedel, sødestoffer (sukralos), emulgeringsmedel (sojalecitin)

Additives: E422 Glycerol , E965 Maltitol , E967 Xylitol

As written on the pack

Proteinblandning (mjölk-/ mælkeprotein, sojaprotein, hydrolyserat vetegluten ), kola/karamellsmakande lag(er) 20% (fyllnadsmedel (polydextros), sojaolja, skummjölkspulver, sötningsmedel (xylitol, sukralos), emulgeringsmedel (sojalecitin), salt, arom(a)er, mjölkchoklad med sötningsmedel (18%) (sötningsmedel (maltitol), kakaosmör, helmjölkspulver, kakaomassa, emulgeringsmedel (sojalecitin), arom(a)er), gelatinhydrolysat, fuktighetsbevarande medel (glycerol), sojakrisp 4% (sojaprotein, tapiokastärkelse, salt), kakaosmör, sojaolja, fettreducerad kakao, havssalt, arom(a)er, salt, sötningsmedel/sødestoffer (sukralos), emulgeringsmedel (sojalecitin)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • E967 Xylitol Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 131st. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5704190114466, last edited 10 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.