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Is Marks & Spencers Chocolate Chip Brioche Rolls ultra-processed?

Viennoiseries Sold in the United Kingdom and France

Pack of Marks & Spencers Chocolate Chip Brioche Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 7 additives
  • Nutri-Score E

Less processed viennoiseries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Chocolate Chips 12% (Sugar, Cocoa Mass, Cocoa Butter, Soya Lecithin), Levain 11% (Water, Salt), Sugar, Palm Fat, Water, Rapeseed Oil, Egg, e471, e481, Yeast, Dried Whole Milk, Salt, Locust Bean Gum, Milk Protein, Vanilla Flavouring, Ascorbic Acid, Wheat Gluten

Additives: E300 Ascorbic acid , E322 Lecithins , E322i Lecithin , E410 Locust bean gum , E471 Mono- and diglycerides of fatty acids , E481 Sodium stearoyl-2-lactylate , E502 Carbonates

As written on the pack

Wheatflour contains Gluten (with Wheatflour, Calcium, Carbonate, Iron, Niacin, Thiamin), Chocolate Chips (12%) (Sugar, Cocoa Mass, Cocoa Butter, Emulsifier: Soya Lecithin), Levain (11%) (Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Salt), Sugar, Palm Fat, Water, Rapeseed Oil, Dried Egg, Emulsifier: E471, E481, Yeast, Dried Whole Milk, Salt, Thickener: Locust Bean Gum, Milk Protein, Vanilla Flavouring, Flour Treatment Agent: Ascorbic Acid, Wheat Gluten

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E410 Locust bean gum Locust bean gum (carob gum) is a thickener and stabiliser from the seeds of the carob tree.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • E481 Sodium stearoyl-2-lactylate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 145 viennoiseries

From least to most processed, this one ranks 107th. 90% of the viennoiseries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 145 viennoiseries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00737944, last edited 26 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.