Is Made Good Organic Baked Oat Cups Apple Crumble ultra-processed?

Muffins Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Invert sugar

25 ingredients
2 additives
Nutri-Score D

Less processed muffins

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Blend (Oats, Oat Flour, Chickpea Flour, Tapioca Starch (processing marker)), Date Paste, Invert Cane Syrup (ultra-processing marker), Apple Puree, Sunflower Oil (processing marker), Vegetable Glycerin, Palm Fruit Oil †, Tapioca Fiber, Dried Apple Pieces, Cane Sugar (processing marker), Baking Powder, Cinnamon, Sea Salt (processing marker), Natural Flavor (ultra-processing marker), Baking Soda, Vegetable Extracts (Shiitake Mushroom, Spinach, Beet, Broccoli), Sunflower Lecithin

Additives: E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Gluten Free Blend* (Oats*, Oat Flour*, Chickpea Flour*, Tapioca Starch*), Date Paste*, Invert Cane Syrup*, Apple Puree*, Sunflower Oil*, Vegetable Glycerin*, Palm Fruit Oil*†, Tapioca Fiber*, Dried Apple Pieces*, Cane Sugar*, Baking Powder, Cinnamon*, Sea Salt, Natural Flavor*, Baking Soda, Vegetable Extracts (Shiitake Mushroom, Spinach, Beet, Broccoli), Sunflower Lecithin*, *Organic., †Sustainable.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 49 muffins

From least to most processed, this one ranks 15th. 90% of the muffins here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 49 muffins, least processed first

About this information

Data from this product on Open Food Facts (barcode 0687456218052, last edited 31 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.