Is it ultra-processed?
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Is M&S Cranberry & toasted pecan baton ultra-processed?

380g Bakery products Sold in the United Kingdom and the United States

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • No additives

Less processed bakery products

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheatflour, Water, Cranberries 11% (Sugar, Cranberries, Sunflower Oil), Pecan Nuts 7%, Rye Flour, Salt, Wheat Fibre, Yeast (with Wheatflour Calcium Carbonate, Iron, Niacin, Thiamin), Malted Barley, Malted Barley Flour, Vitamin D Yeast

As written on the pack

Wheatflour (contains Gluten), Water, Sweetened Dried Cranberries (11%) (Sugar, Cranberries, Sunflower Oil), Pecan Nuts (7%), Rye Flour (contains Gluten), Salt, Wheat Fibre (contains Gluten), Yeast, Wheatflour contains Gluten (with Wheatflour Calcium Carbonate, Iron, Niacin, Thiamin) Malted Barley (contains Gluten), Malted Barley Flour (contains Gluten), Vitamin D Yeast.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 43 bakery products

From least to most processed, this one ranks 20th. 60% of the bakery products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 43 bakery products, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00820394, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.