Is it ultra-processed?
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Is Lundberg Cinnamon Toast ultra-processed?

9,5 oz Puffed wholegrain rice cakes Sold in the United States

Pack of Lundberg Cinnamon Toast

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 11 ingredients
  • No additives
  • Nutri-Score B

Less processed puffed wholegrain rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

brown rice, evaporated cane syrup, cinnamon sugar topping (evaporated cane syrup, spices (cinnamon, allspice), sea salt, natural cinnamon oil), caramel flavor, cinnamon flavor

As written on the pack

organic whole grain brown rice, organic evaporated cane syrup, organic cinnamon sugar topping (organic evaporated cane syrup, organic spices [cinnamon, allspice], sea salt, natural cinnamon oil), organic caramel flavor, organic cinnamon flavor,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 14 puffed wholegrain rice cakes

From least to most processed, this one ranks 12th. 21% of the puffed wholegrain rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 14 puffed wholegrain rice cakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0073416000391, last edited 1 October 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.