Is Kelly Loves Rice Snacks ultra-processed?

Brown rices Sold in the United Kingdom and France

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Brown rice 51%, sweet syrup (corn syrup, sugar (processing marker), rice syrup, agar (ultra-processing marker))

Additives: E406 Agar

As written on the pack

Brown rice (51%), sweet syrup (corn syrup, sugar, rice syrup, agar).

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E406 Agar A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 25th. 26% of the brown rices here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 3760339881790, last edited 19 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.