Is Kellogs Wednesday Cereal ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 32 ingredients
- 3 additives
- Nutri-Score D
Less processed breakfast cereals
Ingredients
Ultra-processing Processing
corn flour, Sugar (processing marker), Cocoa, Marshmallows (sugar (processing marker), corn syrup (ultra-processing marker), modified corn starch (ultra-processing marker), dextrose (ultra-processing marker), gelatin (ultra-processing marker), Graham's salt, natural flavour (ultra-processing marker)), Wheat flour, oat flour, Degerminated corn flour, Oat hull fibre, Vegetable oil (processing marker), Natural flavour (ultra-processing marker), Corn maltodextrin (ultra-processing marker) (fibre), Salt (processing marker), Calcium carbonate, Stevia leaf extract (ultra-processing marker), BHT, Vitamins, minerals (Iron), Niacinamide, Zinc oxide, Thiamine hydrochloride, D-calcium pantothenate, Pyridoxine hydrochloride, Folic acid
Additives: E321 Butylated hydroxytoluene , E428 Gelatine , E960 Steviol glycosides
As written on the pack
Whole grain corn flour, Sugar, Cocoa, Marshmallows (sugar, corn syrup, modified corn starch, dextrose, gelatin, Graham's salt, natural flavour), Wheat flour, Whole grain oat flour, Degerminated corn flour, Oat hull fibre, Vegetable oil, Natural flavour, Corn maltodextrin (fibre), Salt, Calcium carbonate, Stevia leaf extract, BHT, Vitamins and minerals: Iron, Niacinamide, Zinc oxide, Thiamine hydrochloride, D-calcium pantothenate, Pyridoxine hydrochloride, Folic acid. Contains: Wheat, Oats.
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
- E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
- Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
4 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Starch Starch extracted from cereals or potatoes, used to thicken.
- Sugar Sugar refined from sugar cane or beet.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Among 1,868 breakfast cereals
From least to most processed, this one ranks 1825th. 60% of the breakfast cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0059724100695, last edited 1 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.