Is it ultra-processed?
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Is Kellogs Mini Wheats Brown Sugar ultra-processed?

460g Breakfast cereals Sold in Canada

Pack of Kellogs Mini Wheats Brown Sugar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 9 ingredients
  • 2 additives
  • Nutri-Score B

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, Sugars (sugar, brown rice syrup, blackstrap molasses), apple cider (for colour), Gelatin, BHT

Additives: E321 Butylated hydroxytoluene , E428 Gelatine

As written on the pack

Whole grain wheat, Sugars (sugar, brown rice syrup, blackstrap molasses), Concentrated apple cider (for colour), Gelatin, BHT. Contains: Wheat.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1380th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0059724100497, last edited 2 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.