Is it ultra-processed?
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Is Kellogg's Strawberry Pastry Crisps ultra-processed?

Cereal bars Sold in the United States and France

Pack of Kellogg's Strawberry Pastry Crisps

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 46 ingredients
  • 19 additives
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

flour (wheat flour, niacin, reduced iron, vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), folic acid), sugar, fructose, glycerin, vegetable oil (soybean, oil (palm oil, palm kernel oil), with tbhq for freshness), dextrose, maltodextrin, contains 2% and less of modified corn starch, apple, strawberry puree, reduced minerals whey, nonfat milk, invert sugar, cornstarch, soy lecithin, baking soda, sodium acid pyrophosphate, monocalcium phosphate, natural and artificial flavors, salt, datem, cellulose gel, mono- and diglycerides, cellulose gum, citric acid, sodium citrate, malic acid, color added, sodium alginate, xanthan gum, caramel color, red 40, bht for freshness

Additives: E129 Allura red , E150c Ammonia caramel , E296 Malic acid , E322 Lecithins , E322i Lecithin , E330 Citric acid , E331 Sodium citrates , E341 Calcium phosphates , E341i Monocalcium phosphate , E401 Sodium alginate , E415 Xanthan gum , E422 Glycerol , E450 Diphosphates , E450i Disodium diphosphate , E466 Sodium carboxy methyl cellulose , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

Also detected, but not matched to one ingredient: E150c Ammonia caramel.

As written on the pack

enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), sugar, fructose, glycerin, vegetable oil (soybean, palm and palm kernel oil with tbhq for freshness), dextrose, maltodextrin,contains 2% or less of modified corn starch, apple powder, strawberry puree concentrate, reduced minerals whey, nonfat milk, invert sugar, cornstarch, soy lecithin, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), natural and artificial flavors, salt, datem, cellulose gel, mono - and diglycerides, cellulose gum, citric acid, sodium citrate, malic acid, color added, sodium alginate, xanthan gum, caramel color, red 40, bht for freshness,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E150c Ammonia caramel Ammonia caramel is a brown colour made by heating sugars with ammonia compounds.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E401 Sodium alginate A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
Show 6 more

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 487 cereal bars

From least to most processed, this one ranks 479th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 487 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0038000490668, last edited 12 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.