Is it ultra-processed?
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Is Kellogg's Froot Loops imp ultra-processed?

285 g Breakfast cereals Sold in Australia, New Zealand and 2 more countries

Pack of Kellogg's Froot Loops imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 31 ingredients
  • 1 additive
  • Nutri-Score E

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

céréales 55% (farine de maïs, farine de blé, avoine), sucre, colorants (carmin, paprika, charbon, curcuma, chlorophylle cuivrique), huile végétale, sel, dextrose, vitamines, vitamins, vitamin c, niacine, riboflavine, thiamine, folate, minéraux (fer, oxyde de zinc), parfum naturels (orange, citron, citron vert), contient des céréales contenant du gluten, peut contenir des traces de cacahuètes et, ou noix d'arbres

Additives: E101 Riboflavin

As written on the pack

céréales (55%)(farine de maïs, farine de blé, avoine), sucre, colorants (carmin, paprika, charbon vegetal, curcuma, chlorophylle cuivrique), huile végétale, sel, dextrose, vitamines (vitamine c, niacine, riboflavine, thiamine, folate), minéraux (fer, oxyde de zinc), parfum naturels (orange, citron, citron vert). contient des céréales contenant du gluten. peut contenir des traces de cacahuètes et/ou noix d'arbres.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E101 Riboflavin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1641st. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9310055536586, last edited 13 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.