Is Kellogg's Crispix Delicious Toasted Rice And Crunchy Corn Cereal ultra-processed?

350 g Breakfast cereals Sold in Canada

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour

9 ingredients
2 additives
Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice, milled corn, sugar (processing marker), salt (processing marker), blackstrap molasses, brown rice syrup, baking soda, colour (ultra-processing marker) (turmeric)

Additives: E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

RICE, MILLED CORN, SUGAR, SALT, BLACKSTRAP MOLASSES, BROWN RICE SYRUP, BAKING SODA, COLOUR, (TURMERIC).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1144th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0064100358034, last edited 1 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.