Is it ultra-processed?
Menu

Is Jus-Rol Croissants ultra-processed?

Croissants Sold in the United Kingdom

Pack of Jus-Rol Croissants

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 32 ingredients
  • 8 additives

Less processed croissants

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat flour, margarine (vegetable fats, oils (palm oils, rapeseed oils), water, emulsifiers (mono- and diglycerides of fatty acids), salt, acid (citric acid)), water, sugar, wheat gluten, dextrose, raising agents (glucono-delta-lactone, potassium carbonates, diphosphates), ethyl alcohol, salt, thickener (xanthan gum), flavouring, stabiliser (magnesium chloride), colour (carotenes), flour treatment agent (ascorbic acid), do not eat raw dough

Additives: E1510 Ethanol , E160a Carotene , E300 Ascorbic acid , E330 Citric acid , E415 Xanthan gum , E450 Diphosphates , E471 Mono- and diglycerides of fatty acids , E575 Glucono-delta-lactone

As written on the pack

Wheat flour, margarine (vegetable fats and oils (palm, rapeseed), water, emulsifiers (mono-and diglycerides of fatty acids), salt, acid (citric acid)). water, sugar, wheat gluten, dextrose, raising agents (glucono-delta-lactone, potassium carbonates, diphosphates), ethyl alcohol, salt, thickener (xanthan gum), flavouring, stabiliser (magnesium chloride), colour (carotenes), flour treatment agent (ascorbic acid). For allergens, see ingredients in bold. May contain milk. DO NOT EAT RAW DOUGH.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
Show 2 more
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 44 croissants

From least to most processed, this one ranks 42nd. 80% of the croissants here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 44 croissants, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010084703327, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.