Is Jordan’s Morning Crisp Wild About Berries ultra-processed?

400 Cereal clusters with fruits Sold in Canada

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

13 ingredients
No additives
Nutri-Score C

Less processed cereal clusters with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats, Sugar (processing marker) (cane sugar), Oat flour, Vegetable oil (processing marker), Rice flour, berries (redcurrants, blackcurrants, blueberries, cranberries), Desiccated coconut, Natural flavour (ultra-processing marker)

As written on the pack

Whole grain oats, Sugar (cane sugar), Oat flour, Vegetable oil, Rice flour, Freeze dried berries (whole redcurrants, whole blackcurrants, whole blueberries, sliced cranberries), Desiccated coconut, Natural flavour

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 19 cereal clusters with fruits

From least to most processed, this one ranks 12th. 68% of the cereal clusters with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 19 cereal clusters with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 0737282363096, last edited 8 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.