Is Jacob's CRACKER Crisps ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 31 ingredients
- 12 additives
- Nutri-Score E
Less processed crisps
Ingredients
Ultra-processing Processing
flour (wheat flour, calcium, iron, niacin, thiamin), vegetable oils (processing marker) (sunflower vegetable oils, palm vegetable oils), potato, starch (processing marker), sea salt (processing marker), balsamic vinegar flavour (sugar (processing marker), maltodextrin (ultra-processing marker), sodium diacetate, citric acid, trícalcium phosphate, sea salt (processing marker), dextrose (ultra-processing marker), natural flavouring (ultra-processing marker), vegetable oil (processing marker) (palm vegetable oil)), maltodextrin (ultra-processing marker), šugar, glucose syrup (ultra-processing marker), ammonium bicarbonate, sodium bicarbonate, disodium diphosphate (ultra-processing marker), salt (processing marker), e472e (ultra-processing marker)
Additives: E262 Sodium acetates , E262ii Sodium diacetate , E330 Citric acid , E341 Calcium phosphates , E341iii Tricalcium phosphate , E450 Diphosphates , E450i Disodium diphosphate , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate
As written on the pack
flour (wheat flour, calcium, iron, niacin, thiamin), vegetable oils (sunflower, palm), dried potato, starch, sea salt & balsamic vinegar flavour [sugar, maltodextrin, acidity regulators (sodium diacetate, citric acid, trícalcium phosphate), sea salt, dextrose, natural flavouring, vegetable oil (palm)], maltodextrin, šugar, glucose syrup, raising agents (ammonium bicarbonate, sodium bicarbonate, disodium diphosphate), salt, emulsifier (e472e).
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
- E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
5 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salty snacks Products in the category "Salty snacks" are at least group 3.
- Salt Salt, added for taste and preservation.
- Starch Starch extracted from cereals or potatoes, used to thicken.
- Sugar Sugar refined from sugar cane or beet.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Among 1,471 crisps
From least to most processed, this one ranks 1356th. 64% of the crisps here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5000168186634, last edited 14 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.