Is Hula Hoops PUFT 6 x Salted Flavour Wheat & Potato Rings ultra-processed?

6 x 15g packets Puffed salty snacks made from potato Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
Flavouring
E471 Mono- and diglycerides of fatty acids

12 ingredients
1 additive
Nutri-Score D

Less processed puffed salty snacks made from potato

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

WHEAT Flour, Potato, Sunflower Oil (processing marker) 20%, Rice Flour, Flavour (ultra-processing marker) (Sea Salt (processing marker), Salt (processing marker), Rice Flour, Natural Potato Flavouring), Yeast Extract, Emulsifier (ultra-processing marker) (e471 (ultra-processing marker))

Additives: E471 Mono- and diglycerides of fatty acids

As written on the pack

WHEAT Flour, Dried Potato, Sunflower Oil (20%), Rice Flour, Salted Flavour [Sea Salt, Salt, Rice Flour, Natural Potato Flavouring], Yeast Extract, Emulsifier: E471.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 28 puffed salty snacks made from potato

From least to most processed, this one ranks 12th. 86% of the puffed salty snacks made from potato here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 28 puffed salty snacks made from potato, least processed first

About this information

Data from this product on Open Food Facts (barcode 5000237117828, last edited 31 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.