Is Pom-Bear crisps Original ultra-processed?

Puffed salty snacks made from potato Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
E1400 Dextrin
E471 Mono- and diglycerides of fatty acids

11 ingredients
2 additives
Nutri-Score D

Less processed puffed salty snacks made from potato

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

potato, sunflower oil (processing marker), maize starch (processing marker), potato starch (processing marker), maize dextrin (ultra-processing marker), sugar (processing marker), salt (processing marker), yeast extract, emulsifier (ultra-processing marker) (mono- and diglycerides of fatty acids (ultra-processing marker)), paprika powder

Additives: E1400 Dextrin , E471 Mono- and diglycerides of fatty acids

As written on the pack

dried potato, sunflower oil, maize starch, potato starch, maize dextrin, sugar, salt, yeast extract, emulsifier: mono-and diglycerides of fatty acids, paprika powder.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E1400 Dextrin Dextrin is starch partly broken down by heat or acid, used as a thickener, binder and coating.
E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 28 puffed salty snacks made from potato

From least to most processed, this one ranks 14th. 86% of the puffed salty snacks made from potato here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 28 puffed salty snacks made from potato, least processed first

About this information

Data from this product on Open Food Facts (barcode 5000237202951, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.