Is Hubbards Simply Natural Muesli Fruit And Nut ultra-processed?

1.2 kg Mueslis with fruits Sold in New Zealand and France

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

18 ingredients
2 additives
Nutri-Score A

Less processed mueslis with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

dried fruit 8%, papaya 3% (preservative (processing marker) (223)), sultanas 3%, pineapple 2% (preservative (processing marker) (220)), sugar (processing marker), peanuts 4%, seeds (sunflower 1.5%, pumpkin 1%), yoghurt compound coated sultanas 2.5% (milk, soy), vegetable oil (processing marker), flavour (ultra-processing marker)

Additives: E220 Sulphur dioxide , E223 Sodium metabisulphite

As written on the pack

Whole grains (73%) (oats (61%), triticale (wheat, rye)), dried fruit (8%) (sweetened papaya (3%) (preservative (223) (sulphites)), sultanas (3%), Sweetened pineapple (2%) (preservative (220) (sulphites))), sugar, peanuts (4%), seeds (sunflower (1.5%), pumpkin (1%)), yoghurt compound coated sultanas (2.5%) (milk, soy), vegetable oil, flavour.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Preservative Preservatives slow spoilage by microbes.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 99th. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 9414763002095, last edited 18 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.