Is it ultra-processed?
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Is Hubbards Granola Cocoa & Coconut ultra-processed?

Mueslis Sold in New Zealand

Pack of Hubbards Granola Cocoa & Coconut

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 2 additives

Less processed mueslis

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats 30%, oat flour, seeds 14% (sunflower, pumpkin), corn fibre, puffed rice, rice, sugar, barley malt extract, salt, mineral (iron), vitamins, niacin, thiamin, riboflavin, folic acid, vegetable oil, desiccated coconut 4.5%, preservative (223), brown sugar, puffed wheat, golden syrup, cocoa powder, natural flavour, sweetener (steviol glycosides)

Additives: E223 Sodium metabisulphite , E960 Steviol glycosides

As written on the pack

whole grain oats (30%), oat flour, seeds (14%) (sunflower, pumpkin), corn fibre, puffed rice (rice, sugar, barley malt extract, salt, mineral (iron), vitamins (niacin, thiamin, riboflavin, folic acid), vegetable oil, desiccated coconut (4.5%), preservative (223) (sulphites), brown sugar, puffed wheat, golden syrup, cocoa powder, natural flavour, sweetener (steviol glycosides)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 515 mueslis

From least to most processed, this one ranks 500th. 66% of the mueslis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 515 mueslis, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9414763003634, last edited 20 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.