Is Hovis Seed Sensations Malted Wholegrains ultra-processed?

800 g Bread white from wheat flour of the highest grade GOST 26987-86 Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

31 ingredients
3 additives
Nutri-Score C

Less processed bread white from wheat flour of the highest grade GOST 26987-86

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Water, Seed Mix 10% (Contains (Brown Linseed), Brown Linseed, Sunflower Seeds, Millet Seeds, Pumpkin Seeds, Sunflower Seeds, Golden Linseed, Poppy Seeds), Malted Wheat Flakes 2%, Wheat Protein, Yeast, Soya Flour, Salt (processing marker), Malted Barley Flour, Barley Flour, Preservative (processing marker) (e282), Emulsifier (ultra-processing marker) (e472e (ultra-processing marker)), Caramelised Sugar (processing marker), Barley Fibre, Flour Treatment Agent (Ascorbic Acid)

Additives: E282 Calcium propionate , E300 Ascorbic acid , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

As written on the pack

Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Water, Seed Mix (10%) (Contains: Brown Linseed, Toasted Brown Linseed, Toasted Sunflower Seeds, Millet Seeds, Pumpkin Seeds, Sunflower Seeds, Golden Linseed, Poppy Seeds), Malted Wheat Flakes (2%), Wheat Protein, Yeast, Soya Flour, Salt, Malted Barley Flour, Barley Flour, Preservative: E282, Emulsifier: E472e, Caramelised Sugar, Barley Fibre, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Preservative Preservatives slow spoilage by microbes.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 22 bread white from wheat flour of the highest grade GOST 26987-86

From least to most processed, this one ranks 13th. 68% of the bread white from wheat flour of the highest grade GOST 26987-86 here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 22 bread white from wheat flour of the highest grade GOST 26987-86, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010003067684, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.