Is hovis rustic seeded bloomer ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 31 ingredients
- 2 additives
- Nutri-Score B
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Ingredients
Ultra-processing Processing
Wheat Flour (with added Calcium, Iron, Vitamin 33, Vitamin B), Water, Seed Blend 11% (contains (Sunflower Seeds), Brown Linseed, Poppy Seeds, Millet Seeds, Golden Linseed), Starter Dough 7% (Water, Salt (processing marker), Yeast), Yeast, Wheat Protein, Vegetable Fat (processing marker) (Palm, Rapeseed), Sea Salt (processing marker), Wheat Flour, Dehydrated Sourdough (Wheat), Soya Flour, Emulsifier (ultra-processing marker) (e472e (ultra-processing marker)), Flour Treatment Agent (Ascorbic Acid)
Additives: E300 Ascorbic acid , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids
As written on the pack
Wheat Flour (with added Calcium, Iron, Vitamin 33, Vitamin B), Water, Seed Blend (11%) (contains: Sunflower Seeds, Brown Linseed, Poppy Seeds, Millet Seeds, Golden Linseed), Starter Dough (7%) (contains: Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Water, Salt, Yeast), Yeast, Wheat Protein, Vegetable Fat (Palm, Rapeseed), Sea Salt, Fermented Wheat Flour, Dehydrated Sourdough (Wheat), Soya Flour, Emulsifier: E472e, Flour Treatment Agent: Ascorbic Acid
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
2 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
Among 2,388 breads
From least to most processed, this one ranks 1347th. 71% of the breads here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5010003065659, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.