Is it ultra-processed?
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Is Harvest Morn Soft Bakes filled strawberry ultra-processed?

Biscuits Sold in the United Kingdom

Pack of Harvest Morn Soft Bakes filled strawberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 52 ingredients
  • 9 additives
  • Nutri-Score C

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, cereals 17% (Buckwheat Groats, Oat Flakes, Barley Flour, Wheat Flour, Spelt Wheat Flour), strawberry filling 16% (Glucose Syrup, Humectant (Glycerol), Polydextrose, Strawberry Purée, Gelling Agent (Pectins), Apple Fibre, Acidity Regulators (Citric Acid), Sodium Citrates, Malic Acid, Calium Citrates, Natural Strawberry Flavouring, Plant Extracts (Concentrated Bladck Carrot Juice)), Rapeseed Oil, Sugar, Isomaltulose*** Com Starch, Rice Flour, Humectant (Glycerol), Inulin, Salt, Wheat Gluten, Emulsifier (Lecithins (Rapeseed)), Vitamin and Mineral Mix, Magnesium, Iron, vitamins, vitamin B6, Folate, Malted Wheat Flour, Natural Flavourings, Raising Agents (Sodium Carbonates), Ammonium Carbonates, Skimmed Milk Powder, Egg, Wheat Starch, Acid (Citric Acid)

Additives: E1200 Polydextrose , E296 Malic acid , E322 Lecithins , E330 Citric acid , E331 Sodium citrates , E422 Glycerol , E440 Pectins , E500 Sodium carbonates , E503 Ammonium carbonates

As written on the pack

Wheat Flour, WHOLEGRAIN CEREALS (17%) (Buckwheat Groats, Oat Flakes, Wholegrain Barley Flour, Wholegrain Wheat Flour, Wholegrain Spelt Wheat Flour), STRAWBERRY FLAVOURED FILLING (16%) (Glucose Syrup, Humectant: Glycerol; Polydextrose, Strawberry Purée Concentrate, Gelling Agent: Pectins; Apple Fibre, Acidity Regulators: Citric Acid, Sodium Citrates, Malic Acid, Calium Citrates; Natural Strawberry Flavouring, Plant Extracts (Concentrated Bladck Carrot Juice)), Rapeseed Oil, Sugar, Isomaltulose*** Com Starch, Rice Flour, Humectant: Glycerol; Inulin, Salt, Wheat Gluten, Emulsifier: Lecithins (Rapeseed); Vitamin and Mineral Mix (Magnesium, Iron, Vitamin B6, Folate), Malted Wheat Flour, Natural Flavourings, Raising Agents: Sodium Carbonates, Ammonium Carbonates; Skimmed Milk Powder, Pasteurised Egg, Wheat Starch, Acid: Citric Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
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  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 1438th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600214122, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.