Is Harvest Morn Instant Oats - Mixed Berry Flavour ultra-processed?

57g Breakfast cereals fortified with vitamins and chemical elements Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

9 ingredients
No additives
Nutri-Score A

Less processed breakfast cereals fortified with vitamins and chemical elements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats 62%, Skimmed Milk Powder (processing marker), Sugar (processing marker), Freeze Dried Fruit Mix (Cherries, Blueberries, Raspberries, Strawberries), Flavouring (ultra-processing marker)

As written on the pack

Oats 62%, Skimmed Milk Powder, Sugar, Freeze Dried Fruit Mix (Cherries, Blueberries, Raspberries, Strawberries), Flavouring

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.
Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 38 breakfast cereals fortified with vitamins and chemical elements

From least to most processed, this one ranks 13th. 71% of the breakfast cereals fortified with vitamins and chemical elements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 38 breakfast cereals fortified with vitamins and chemical elements, least processed first

About this information

Data from this product on Open Food Facts (barcode 4088600398303, last edited 1 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.