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Is Harvest Morn Fruit & Grain Blueberry ultra-processed?

6 x 37 g Cereal bars Sold in the United Kingdom

Pack of Harvest Morn Fruit & Grain Blueberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 67 ingredients
  • 8 additives
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

blueberry filling 40% (sugar, water, humectant (glycerol), modified maize starch, blueberry 3.5%, gelling agent (pectin), acidity regulators (citric acid), sodium citrates, plant extracts (carrot concentrate, blueberry, blackcurrant), flavouring, firming agent (tricalcium phosphate), preservative (potassium sorbate)), wheat flour (wheat flour, iron, niacin, thiamin, riboflavin, folic acid), sunflower oil, humectant (glycerol), oat bran, raisins (raisins, sunflower oil, cottonseed oil), oat flakes, molasses, liquid whole egg, brown sugar, oat flour, vitamins, minerals, calcium, niacin, iron, zinc oxide, vitamins, vitamin b6, riboflavin, thiamin, vitamin a, folic acid, invert sugar syrup, raising agents (potassium carbonates), diphosphates, sodium carbonates, calcium phosphates, stabiliser (carboxymethyl cellulose), salt, preservative (sodium propionate), maize starch, 222ge (6 x)

Additives: E202 Potassium sorbate , E281 Sodium propionate , E330 Citric acid , E331 Sodium citrates , E422 Glycerol , E440 Pectins , E450 Diphosphates , E466 Sodium carboxy methyl cellulose

As written on the pack

blueberry filling (40%) [sugar, water, humectant: glycerol, modified maize starch, blueberry purée (3,5%), gelling agent: pectin, acidity regulators: citric acid, sodium citrates, plant extracts (carrot concentrate, blueberry concentrate, blackcurrant concentrate), flavouring, firming agent: tricalcium phosphate, preservative: potassium sorbate], wheat flour (wheat flour, iron, niacin, thiamin, riboflavin, folic acid), sunflower oil, humectant: glycerol, oat bran, raisins (raisins, sunflower oil, cottonseed oil), oat flakes, molasses, pasteurised liquid whole egg, brown sugar, oat flour, vitamins and minerals (calcium, niacin, iron, zinc oxide, vitamin b6, riboflavin, thiamin, vitamin a, folic acid), invert sugar syrup, raising agents: potassium carbonates, diphosphates, sodium carbonates, calcium phosphates, stabiliser: carboxymethyl cellulose, salt, preservative: sodium propionate, maize starch, allergy advice: for allergens, see ingredients in bold, may also contain nuts, peanuts, milk and soya, dietary advice: suitable for vegetarians, no artificial colours or flavourings, 222ge (6 x 37g)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E466 Sodium carboxy methyl cellulose Carboxymethyl cellulose is a thickener made by chemically modifying cellulose from wood or cotton.
  • Firming agent Firming agents keep fruit and vegetable tissue crisp or firm through processing and storage.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
7 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 488 cereal bars

From least to most processed, this one ranks 432nd. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 488 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600440316, last edited 15 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.