Is it ultra-processed?
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Is H&B Apple & Cinnamon Flapjack ultra-processed?

Bars Sold in the United Kingdom and the United States

Pack of H&B Apple & Cinnamon Flapjack

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 12 ingredients
  • 2 additives
  • Nutri-Score C

Less processed bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats 55%, Invert Sugar Syrup, Rapeseed Oil, Pumpkin Seeds 4%, Humectant (Glycerol), Dried Apple 3%, Chicory Root Fibre, Cinnamon, Natural Flavouring, Colour (Plain Caramel)

Additives: E150a Plain caramel , E422 Glycerol

As written on the pack

Oats (55%), Invert Sugar Syrup, Rapeseed Oil, Pumpkin Seeds (4%), Humectant: Glycerol; Dried Apple (3%), Chicory Root Fibre, Ground Cinnamon, Natural Flavouring, Colour: Plain Caramel.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150a Plain caramel Plain caramel is a brown colour made by heating sugars.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,328 bars

From least to most processed, this one ranks 996th. 89% of the bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,328 bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059604645686, last edited 6 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.