Is Great Value Bran Flakes ultra-processed?

442g Breakfast cereals Sold in the United States

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar

22 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, wheat bran, sugar (processing marker), CONTAINS 2% and LESS OF, salt (processing marker), barley malt extract, vitamins, minerals (reduced iron), zinc oxide, niacinamide (vitamin b3), folic acid, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b₂), thiamin mononitrate (vitamin b), vitamins, vitamin D3, vitamin b12

As written on the pack

WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, CONTAINS 2% OR LESS OF: MOLASSES, SALT, BARLEY MALT EXTRACT. VITAMINS AND MINERALS: REDUCED IRON, ZINC OXIDE, NIACINAMIDE (VITAMIN B3), FOLIC ACID, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B₂), THIAMIN MONONITRATE (VITAMIN B.), VITAMIN D3, VITAMIN B12 - CONTAINS WHEAT.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 633rd. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0078742122113, last edited 10 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.