Is it ultra-processed?
Menu

Is Genius Gluten Free 4 Triple Seeded Rolls ultra-processed?

280g Bread rolls Sold in the United Kingdom and France

Pack of Genius Gluten Free 4 Triple Seeded Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 34 ingredients
  • 3 additives
  • Nutri-Score B

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

water, mixed seeds 17% (sunflower, linseed, flaxseed, millet, poppy), starches (tapioca, potato), rice flour, bamboo fibre, rapeseed oil, vegetable glycerol, psyllium husk, egg white, yeast, hydroxypropyl methyl cellulose, xanthan gum, sugar, iodised salt (salt, potassium iodate), maize starch, active cultures (bacillus coagulans unique is2), vitamins, minerals (calcium carbonate, niacin, iron, riboflavin, thiamin, folic acid)

Additives: E415 Xanthan gum , E422 Glycerol , E464 Hydroxypropyl methyl cellulose

Also detected, but not matched to one ingredient: E422 Glycerol.

As written on the pack

water, mixed seeds (17%) (sunflower, linseed, flaxseed, millet, poppy), starches (tapioca, potato), rice flour, bamboo fibre, rapeseed oil, humectant (vegetable glycerol), psyllium husk, dried egg white, yeast, stabiliser (hydroxypropyl methyl cellulose, xanthan gum), sugar, iodised salt (salt, potassium iodate), fermented maize starch. active cultures (bacillus coagulans unique is2). vitamins & minerals (calcium carbonate, niacin, iron, riboflavin, thiamin, folic acid).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 45th. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060195900313, last edited 14 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.