Is it ultra-processed?
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Is Freedom crispy rice puffs ultra-processed?

Breakfast cereals Sold in Australia

Pack of Freedom crispy rice puffs

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 7 ingredients
  • 4 additives
  • Nutri-Score B

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice Flour 82%, Soluble Corn Fibre, Sugar, Tricalcium Phosphate, Sunflower Lecithin, Salt, Sunflower Oil

Additives: E322 Lecithins , E322i Lecithin , E341 Calcium phosphates , E341iii Tricalcium phosphate

As written on the pack

Rice Flour (82%), Soluble Corn Fibre, Sugar, Anticaking Agent (Tricalcium Phosphate), Emulsifier (Sunflower Lecithin), Salt, Sunflower Oil.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1436th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9326666610072, last edited 9 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.